These are the people most interested in a promotional offer they’ll want to hear about a new menu item. Your current customers already love you - so target them first. Here are 15 tips to learn how you can save money on your advertising budget and attract more guests by taking a smart, targeted approach with Facebook ads. You can also choose what type of engagement you’re looking to spur with this ad campaign - clicks, views, impressions, likes, shares - direct Facebook’s algorithm toward those goals. You then set a budget and determine the duration of time the ad will be live.
When creating an ad, you're given a wide range of options when it comes to deciding who you want to see the ad, based on location, demographic, and profile information. Most of that commerce is from ads shown to users as they scroll through their Facebook feed.įacebook marketing for restaurants is a great tool to reach target customers because each ad is highly customizable.
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What’s more, 78% of American consumers have found products to buy on Facebook, according to a recent study.
Businesses overall have the potential to reach over 2.3 billion monthly active users. The key to Facebook success is taking a smarter, more strategic approach.Ĭheck out our free marketing plan here, social media guide here, and then read on for the specifics of using Facebook as a powerful restaurant marketing tool.īest Facebook Ads for Restaurants: 15 Tips for 2022įacebook’s reach and scale is massive. If you’ve tried using Facebook ads and feel like you’ve been burned, a lack of audience targeting might be the kindling that started the fire. The problem with that strategy, however, is that those people might have little interest in visiting. Many restaurant owners and operators are tempted to “boost" their Facebook posts and target a big, broad audience. In other words, Facebook gives you the ability to advertise only to the people who would be most likely interested in your establishment. Facebook’s huge data network allows business owners like you to get very specific with advertising outreach. You might think of Facebook as a social platform you use to stay in touch with friends and family.īut for businesses, it’s an information gold mine. It can be daunting to know where to begin, so let’s break it down.įirst, a bit about Facebook itself. Facebook ads for restaurants are a great way to attract new customers and turn them into regulars.
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